Best Reputation Management Tools For Small Businesses

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Best Reputation Management Tools For Small Businesses Near Me
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Small and medium businesses can also use reputation management software effectively. If businesses are smart and strategic, they can take help from free tools and software as well. In this article, we discuss some of the most common, as well as the most sophisticated reputation management tools in the digital marketing industry.

The practices of online reputation management are the same, whether you are looking at your own name online, or whether you are focusing on your business reputation. Check out the leading 15 Online Reputation Management Tools and Software for 2020.
Best Reputation Management Tools for Small Businesses Kelly Ayres. Kelly is a freelance SEO consultant based out of Washington D.C. She has worked for Philadelphia marketing agencies and writes for several lifestyle sites.
Rannko is a cloud-based digital reputation management solution for small businesses. The solution provides modules for review management, listing management, task management and social media post scheduling.

Online reputation management is something no brand can ignore. Online posts, comments, reviews, and rankings are what makes or breaks a brand’s reputation.

It won’t surprise you that 88 percent of buyers research products online before making a purchase (both online and in-store), and 86 percent will hesitate to purchase from a business that has negative reviews. And then there are social media crises: negative posts about a brand spread on social media, letting more and more people know that the customer service/the product/the marketing is terrible, offensive, or wrong. Social media crises come and go, leaving dozens of broken businesses behind. Online reputation management can stop such disasters when they are just unfolding.

Whether your brand is new to the market, or has been building a reputation since the 1980s, keeping an eye on what’s going on online ― social media, review sites, search rankings, etc. ― is essential in the world where public opinion is inspired by the Internet and expressed on the Internet.

With this in mind, we gathered online reputation management tools that will help you take care of your brand and save it from possible troubles.

1. Awario

Yes, including our own tool, especially as number one, is tacky. But we’re not here to do tricky marketing: we’re here to list awesome reputation management tools, and Awario is one of them.

In case you’re new to the blog, Awario is a social media monitoring tool: it finds mentions of any given brand on social media networks, news sites, blogs, forums, and the web. With Awario, you can see how many people are talking about your brand, where they are, who they are, and what they say.

Built-in sentiment analysis breaks down all mentions into positive, negative, and neutral. At any time you can open the app and see how your brand’s reputation is changing. If there is unusual activity regarding your brand online, Awario lets you know and shows you what might be the underlying cause for the activity with the help of Insights. Of course, for the tool to do that, you have to create an alert for your brand (as a matter of fact, you can do that for any other keyword, e.g., your own name).

Pricing: Awario’s Starter is $29/mo, Pro is ($89/mo), and Enterprise starts from $299/mo. An annual plan saves you two months. Awario offers a 7-day free trial.

You should've been doing it yesterday – but the next best time is now with Awario.

2. Reputology

The name Reputology signals reputation management ― and that’s exactly what the tool does. However, it does it in a much different way than Awario. Reputology helps businesses track their online reviews on common and uncommon review sites. This includes such popular hits as Google Reviews, Facebook Reviews, Yelp, Amazon, etc., but Reputology also monitors industry-specific review sites that focus on real estate, hospitality, and healthcare.

Reputology lets you reply to reviews straight from the app. It’s also integrated with Hootsuite, so if you have one social media manager for all the online marketing tasks (this happens quite often, doesn’t it), connecting Reputology and Hootsuite accounts will massively simplify their work.

Pricing: Reputology charges from $10 to $49/mo for every location. You can sign up for a free trial before you settle on a plan.

3. SEO SpyGlass

You might think: what does a boring SEO tool do in this list of fun social tools? The fact is, online reputation has a lot to do with how your site and your backlink profile look, and what your Google rankings are. SEO SpyGlass, therefore, is here to monitor your backlink profile and not let any spammy links get associated with your website and ruin your rankings.

SEO SpyGlass claims to have the most up-to-date link index on the market, and we have no reason not to trust them. But that’s not the main advantage of this tool: it also analyzes the authority of each of your links and measures the Penalty Risk of your backlinks, saving your website from possible algorithmic and manual search engine penalties.

Pricing: There’s a free version available with a limited number of backlinks to analyze. Paid plans start at $124.75 per year.

4. ReviewTrackers

Back to tracking online reviews: as you might imagine, this is one of the most important and most requested processes of reputation management. If Reputology didn’t cover whatever review sites you’re interested in, try ReviewTrackers: it covers more than a hundred review sites. The tool also emails you important reviews so that you don’t have to constantly check the app if you’re getting tons of reviews.

ReviewTrackers analyzes the ongoing customer feedback and presents you with some conclusions as to which aspects of your business are mentioned the most and might require your attention.

Pricing: ReviewTrackers’ Professional plan is $49/mo and Enterprise is $59/mo. Agency plan’s pricing is available on request.

5. GoFish Digital Complaint Search

Surely, searching for complaints about your own brand might not seem like a pleasant task. But it’s the minimum of what you’ve got to do if you don’t have the resources to monitor the online world 24/7.

GoFishDigital Complaint Search covers more than 40 complaint websites. You can find the complaints, respond to them, and fix the problems before they turn into disasters, i.e. start ranking in Google for your branded keywords. In some cases, you can also remove the reviews that are damaging your reputation. Of course, you’ll also see the most popular complaints, reviews, and your brand’s overall rating.

Pricing: free

6. GatherUp

Sometimes, reputation management is also about tweaking the online image of your brand.

The problem with online reputation is that people tend to leave negative reviews and ignore their positive experiences. When the product or the customer service is satisfactory, but not outstanding, people ignore this fact as something obvious. On the other hand, if there is even a minor problem, unhappy customers turn to the Internet to leave their angry reviews. As a result, the final image is usually skewed.

To fix that, you need some way to encourage your customers to leave reviews. GatherUp is such a tool: it allows you to actively ask customers for a review of your product. The tool sends a personalized request to your customers. In such a case, your existing customers don’t have a reason not to leave a review.

Pricing: GatherUp’s Pro is $75/mo per location, Pro Plus is 99$, and Executive is $199.

7. Grade.us

Grade.us is a tool similar to GatherUp. It helps you generate, monitor and market online reviews on the sites important to your business. The tool encourages the existing customers to leave reviews by using customized email campaigns, text messages and templates for physical assets. In addition to that, it notifies you via email whenever new reviews are published, tracks review performance, and runs sentiment analysis.

The tool is perfect both for businesses and for marketing agencies, as it generates white-label reports that reveal everything to do with the brand’s review performance.

Pricing: Grade.us’s Professional plan is $180/mo, Agency is $400/mo, and Enterprise is 2500/mo. A free trial is available.

Over to you

Have you tried any of these tools? What did you think of them? Are there any others that you’d like to add?

Let me know in the comment section.

Content Manager at Awario

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BTW - This ORM tools guide has been updated and republished. If you'd like to read the updated version - Best online reputation management tools & guide - scoot on over there now. It includes 9 of my fave free and low-cost ORM tools.

Here's what I'm asking you to do...

Listen to what consumers are saying about your brand, your products, your industry. Monitor your competitors and check out their marketing campaigns. Visualize where your industry is heading.

What do you reckon? Up to the challenge?

You're gonna need online reputation managment tools. With the best tools, you'll quickly find every single online mention of your brand in text, images, video.

Yes, I said video. Ready to go?

Why you need an online reputation management plan

Your brand has a great reputation. You'd like to maintain that reputation. How? Online reputation management.

I'm not going to lie to you. It's not easy. But... if your brand's reputation takes a hit, it could damage your busienss. Destroy your bottom line.

You've followed all the SEO rules. Your website is responsive and easy to navigate. But, if a potential customer finds a negative review of your product...

90% of consumers say that user-generated content influences their purchasing.

Get what I'm saying?

Social proof - Amazon customers posting reviews influences other users.

Implementing an online reputation management strategy is not about employing cover-up tactics. It's about encouraging customers to write awesome reviews. Sharing user-generated content with your audience. Highlighting the postive to such an extent, that the negative is irrelevant.

What is online reputation management?

Online reputation management can't be bargained with. It can't be reasoned with. It doesn't feel pity, or remorse, or fear. And it absolutely will not stop, ever...

Too much?

Onine reputation management - ORM - when you monitor the reputation of your brand. Finding and addressing potentially damaging content. Using feedback to solve problems before they destroy your brand’s reputation.

There's a heap of ways to manage your online reputation, and a bigger heap of tools that you can use to monitor and protect. Ranging from setting up alerts and monitoring your brand, product, C-Level execs, etc., to working with a PR specialist to minimize the effect of negative stories.

This post concentrates on what you as a brand, can do for yourself. Using online reputation management tools.

How to measure your social media reputation

I won't go too deep into how to measure your online reputation, because there's a detailed explanation in our Best online reputation management tools & guide. Worth a read if you care about your brand.

The most important thing to understand is how consumers currently see you. What they think of you. What they feel. For that, you'll need detailed social media analysis. There are ten steps...

What to track
Past performance
Real-time monitoring with Talkwalker Alerts
Data relevancy with filters and Boolean operators
Themes and influencers monitoring
Metrics collated on a single dashboard
New data compared with goals
Industry trends and competitor behavior monitoring
Shared results

Check out the ORM guide for a heap more information.

Let's get onto the ORM tools...

Best online reputation management tools

Your brand deserves the best ORM tools. Here are my favorites...

Talkwalker | Free Social Search & Talkwalker Alerts

Use Free Social Search to track your social media presence in real-time. Monitor what's being said about your brand over a 7 day period, across all major social media channels, blogs, forums, reviews.

Talkwalker's free online management reputation tool - Free Social Search.

Talkwalker's Free Social Search let you dig deeper into your online reputation management.

Identify sentiment towards your brand, products or services for the last 7 days
Understand which posts, tweets and articles are driving conversation about your brand
Data coverage spans both social networks and 150M+ websites, for a complete view of your brand's reputation across social, online news, blogs, forums and more
Unlimited searches with results back in seconds - meaning you can monitor your online reputation in real-time

Best Reputation Management Tools For Small Businesses Business

Talkwalker Alerts is an easy way to stay on top of your online reputation. Alerts do the hard work for you. Notifying you whenever one of your keywords is used on the internet. It's a simple - yeah, better - alternative to Google Alerts.

Creating an alert couldn't be easier. Enter the keywords you want to monitor - your brand name, product, CEO - refine by media type, language and frequency. Add your email address - done!

Told you it was easy.

Oh, and you can also monitor Twitter!!!

Create an alert in 10 seconds - enter your keyword, language, frequency, and result type.

“Talkwalker Alerts have been very useful for me to track mentions and publications of our brand in the media. Every day I get an email with new findings that I wouldn't have seen otherwise. This makes the tracking activity of my PR job easier.”
Giovanna Sánchez, Associate Communications Manager at BlaBlaCar Mexico

Talkwalker | Video analytics tool

'Today's brand captures, Tomorrow's business insights.'

Talkwalker recently introduced video analytics to its image recognition feature. This means that we can give you 100% control of brand mentions in text, images, and... video. This technology, unique to social listening, will allow you to find up to 3x the number of brand mentions.

That's epic, I have to say.

How's it going to help you with online reputation management?

Improve campaign engagement by 50%

Remember what I said about posting positive content, so the negative loses its impact? The solution is user-generated content. UGC can boost campaign engagement by 50%, increase email click-through by 73%, and conversons by 10%.

Sweet.

The best ice cream on earth. pic.twitter.com/05Dz5DnU3u

— Jonathan (@jpboogie2381) March 9, 2019

No brand mention.

Sorry Ben & Jerry's, you won't find this awesome UGC without video analytics.

Best Reputation Management Tools For Small Businesses

Phew! Video analytics to the rescue. They found it.

Crisis management

Brand protection is right up there in your ORM plan. Your logo is unique to your brand, and you hav to keep it that way. If others abuse it, your reputation will be damaged.

Ouch! Use video analytics to protect your online reputation.

Prove the value of sponsorship

Tracking and measuring the ROI of sponsorships is notoriously hard. 40% of sponsorship professionals think that evaluating sponsorship campaigns is one of the top challenges.

Seriously, it can't be ignored. Sponsorship spending amounts to over $50 billion per year.

If you can't prove that money spend is bringing in results, why are you bothering. You could be losing big bucks.

Every capture of your logo on video will be found by video analytics, without or without a mention in the comments.

Best Reputation Management Tools For Small Businesses Near Me

You shoot. You score!

'With Talkwalker's new video recognition capabilities, brands are able to open a new door of mention possibilities. Not only can they see what is said about them, they can also see where there brand is present and acknowledged within context. Perfect for PR and customer service opportunities, this new service will see brands fully embracing their logo and its importance in online conversations.'
Christina Garnett | Marketing Media Maven

Okay, moving onto my other favorite online reputation management tools...

IFTTT | If This, Then That

Connect the app and devices you love.

IFTTT is an awesome app that can do everything. From texting you when it's raining, to turning on your porch lights at home when your pizza delivery arrives.

Extra cheese?

It can be used with hundreds of apps and devices - Twitter, Facebook, Evernote, Dropbox, Fitbit, Amazon, Alexa, Gmail...

The basic principle is simple. Choose a channel that triggers an action in another channel. For example, if you like a picture on Facebook - trigger, the picture will be sent to your Dropbox - action.

Combine any of the 300+ channels they support to keep track of your online reputation.
If your brand is mentioned on Reddit, you can get a direct message in your team's Slack channel
You could get a text message every time there's a new item in your Talkwalker Alerts RSS feed

Go Fish Digital | Complaint search tool

Go Fish Digital helps with SEO, online reputation managmenet,. content marketing, website design and development, and paid ads.

Online reputation management tools - build trust in your organization.

The Go Fish Digital complaint search box lets you perform a Google search of more than 40 websites for negative reviews. All at the same time! Protect your brand's reputation by making the positive information easier to find. While diminishing the visibility of negative user comments.

'The complaint site search tool is one of the handiest tools we have. We created it to help develop a holistic picture of a brand's online reputation.Many brands come to us to fix one specific issue, and that is fine, but having a deeper picture of how people are complaining online can be very helpful in developing a comprehensive strategy.'
Brian Patterson, Partner at Go Fish Digital

Ensure you rsite is fully optimized for Google.

ReviewTrackers | Review management tool

Online reputation management tool - automate reviews and respond quickly to minimize customer churn.

ReviewTrackers is an ORM tool to keep track of your customers' reviews across 100+ sites and sources.

Collect all your reviews in one dashboard and receive email reports
Reporting functions help you track the performance of multiple locations
Find patterns in customer feedback to see which topics your customers talk about the most
Ask customers for reviews to increase ratings and reputation
Identify trends in your reputation at national, regional, and local level.

'Our clients are able to unlock actionable customer intelligence that helps them manage their online reviews, improve their brand reputation and makeKnowEm’s services seem to fulfill a genuine need for enterprises, brands and even celebs looking to play in the social media world. As we’ve seen from Twitter username-squatting, this can be a problem for brands and celebs.'
Leena Rao, TechCrunch

Yotpro | Improve brand reputation

'Accelerate growth with a full suite of solutions for customer reviews, visual marketing, loyalty programs, and referrals.'

User-generated content marketing, referrals, loyalty programs.

While most of the online reputation management tools here focus on brand monitoring, Yotpo is a service that helps you improve your brand's reputation. Encouraging customers to write positive reviews.

Features include...

Visual marketing - user-generated visual content
Reviews and ratings - collect UGC reviews
Loyalty and referrals - incentivize repeat purchase, referrals, social engagement

Best Reputation Management Tools For Small Businesses Owners

Visual user-generated content to enhance your brand reputation.

There is a free plan, but the features are limited...

Free version

50 monthly orders
Review request emails
On-site widgets
Basic customization
Content management and moderation

Paid version

Custom monthly orders
Multi-channel content generation
On-site widgets and galleries
Google and Facebook integration
Advanced content management
Widgets and email customizing
Multiple domain support

ReviewPush | Online review management tool

Best Reputation Management Tools For Small Businesses Use

Automatic reporting of your review activity.

ReviewPush offers all-in-one online review management.