Certain advertising channels have seemingly lost their appeal, while others have risen to take their place. Surprisingly email hasn’t lost traction. In fact, more people than ever before are using email, with a worldwide total of 4 billion users. Given its incredible reach, it’s no wonder marketing teams prefer this method of communication.
Email marketing solutions should help an ecommerce marketer automate common messages or campaigns, service shoppers using mobile devices, deal with list maintenance, and more. Every email service provider (ESP) offers a basic set of features and functions, including the ability to send bulk email messages; some form of layout or template system. Email marketing has several key advantages over traditional mail marketing, including the following: An exact return on investment can be tracked and has proven to be high when done properly. Email marketing is often reported as second only to search marketing as the most effective online marketing tactic. The first key benefit of email marketing has to be its ability to improve traffic and conversions. If you have carefully cultivated an email list that trusts you, an email blast becomes a powerful means of instantly receiving an influx of qualified traffic to your most important offers.
Why Are the Benefits of Email Marketing?
- It’s easy to use. Sending an email to an individual prospect or a large group of them is simple. And it’s easy to measure the success of an email campaign. Determine which prospects opened the email and of those, which became a paying customer.
- The scale is huge. You can effectively reach your entire prospect base through email. And it’s less invasive than cold calling. This means you have a greater chance of reaching more people.
- Email marketing earns a good ROI. For a relatively simple and cheap process, it offers you a good chance of converting customers. People are more likely to look at an email than they are to answer a phone call from an unknown number.
- It’s cost-effective. Even if an email campaign fails to convert a large number of leads, you haven’t wasted a ton of money in the process.
Email is a simple and effective channel for marketing your brand. The key to organizing successful email campaigns is analytics. You need to know which emails are effectively converting leads into customers. Email tracking software offers you exactly that.
How Can Revenue Detective Help?
Revenue Detective offers email tracking at a fraction of the normal price. We believe the more you know about your marketing campaigns, the easier it will be for you to convert customers going forward. In particular, our software identifies:
- Who has read your email.
- When the recipient read your email.
- How many times the recipient opened your email.
- When a recipient is browsing your site.
- Which pages on your site the recipient is looking at.
And that’s not all Revenue Detective can do for you.
We also offer a Tag button. This feature allows you to track each and every time a lead returns to your site. With the click of a button, you can “tag” a lead and receive a notification when they’re browsing your site. You can look at their browsing history to determine whether they’re a good lead. Worms w.m.d for mac.
If you’re organizing email campaigns, it’s in your interest to know whether your efforts are working. Email tracking tells you which campaigns are successful to help you calculate your ROI. Knowing when something isn’t working is critical-it lets you know it’s time to make a change.
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The world of marketing is shifting from traditional marketing like TV ads, billboards, and mail-outs to digital marketing. This shift has shown an emphasis on things like email communications, web tracking, PPC, and SEO. Digital marketing is quickly growing in popularity due to its effectiveness at engaging clients and leads through accessible means. If you’re wondering what the top benefits of digital marketing are, look no further.
Benefits of Digital Marketing
Key Benefits Of Email Marketing Services
Measurable results
There is no effective way to measure home many people looked at your billboard or how many people looked at your flyer instead of recycling it. With digital marketing, you are provided with solid, reliable reports that show you the exact results of how many people opened your email or clicked a specific link, for example.
Flexible
Consumers today are looking for a more custom and personalized customer journey that simply is not possible with traditional marketing, which is generic by nature. Digital marketing allows you to use an individual’s interests and preferences to tailor the marketing message they receive. Personalization may just be the biggest asset of digital and online marketing.
Low barrier to entry
Traditional marketing activities come with a large price tag. Billboards, TV ads, and radio commercials are certainly not cheap. Digital marketing products come in scalable sizes so that small, medium, and large businesses can all utilize these products to reach their audiences.
Reach larger audiences
Since digital marketing takes place online, it is accessible to a larger, global audience. Whereas with traditional marketing, you’re typically limited to a geographic area, digital marketing allows you to reach international audiences through effective means.
Easy to optimize
Since digital marketing comes with reporting, if you see something that is not performing as well as you’d like, it’s easy to pinpoint it and change it. You can even try several different things, measure which one worked best, and select that option as the main tactic moving forward.
Improved conversion rates
Converting a customer online is just a few clicks away. Instead of a customer having to pick up the phone or get in their car and drive down to a shop, they can click from your email to your website and make a purchase or learn more about your organization from the comfort of their home. Get started on your digital marketing strategy by utilizing marketing automation to start reaching customers online now. From email and SMS, to online forms and social media, all of it can be done from SimplyCast 360.
Key Benefits Of Email Marketing Consultant
Discover the benefits of digital marketing yourself and see the SimplyCast platform in action by requesting a demo by clicking the button below!